Turkey is the place to be this holiday season. The fourth edition of the International Pakistan Prestige Awards (IPPA) are all to take place in Istanbul on December 26. According to a press release, the awards ceremony will be held at Hilton Istanbul Bomonti Hotel and Conference Centre. The awards aim to present a soft image of Pakistan to the rest of the world by “promoting Pakistani cinema, television, fashion and music, especially at a time when economic activity is at an all-time low, and international events all cancelled or postponed”. Announcing the event, Ali Malik, who is one of the two organisers of IPPA, said: “We have had to face many challenges this time thanks to the pandemic and have postponed and even changed destinations a few times but were determined that we could continue to keep Pakistan’s flag flying high, in spite of all odds. Therefore, keeping the COVID-19 SOPs in mind, we are organising the event for invitees only, and will execute it without risk to any ...