‘Aaj ki party teri taraf se’: Why is Salman Khan congratulating Shah Rukh Khan?

King of Bollywood Shah Rukh Khan (SRK) is all set to launch his own OTT (Over-The-Top) platform which refers to any streaming service that delivers content over the internet.

SRK shared a poster of himself on Twitter with “SRK +” logo which appears to be his upcoming venture with ‘coming soon’ written on it.

Kuch kuch hone wala hai, OTT ki duniya mein. pic.twitter.com/VpNmkGUUzM

— Shah Rukh Khan (@iamsrk) March 15, 2022

He captioned it, “Kuch kuch hone wala hai, OTT ki duniya mein [Something is going to happen in the world of OTT].”

SRK’s old friend and co-star Salman Khan took to Twitter and revealed to the audience what King Khan was up to.

Aaj ki party teri taraf se @iamsrk. Congrats on your new OTT app, SRK+ https://t.co/MdrBzqpkyD

— Salman Khan (@BeingSalmanKhan) March 15, 2022

“Aaj ki party teri taraf se (Today’s party is from you),” the Dabang actor wrote.

He congratulated the King of Romance, adding, “Congrats on your new OTT app, SRK+”

There are currently about 40 providers of over-the-top media services (OTT) in India.

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