Why are major cinemas not screening ‘The Legend Of Maula Jatt’? Producer Ammara Hikmat reacts

The Legend of Maula Jatt headlined by Fawad Khan and Mahira Khan is by far the most expensive film to come out of Pakistan. The film opened to packed houses on October 13th and earned record-breaking figures on day one. The Bilal Lashari directorial, also stars Hamza Ali Abbasi, Humaima Malick, and Mirza Gohar Rasheed in pivotal roles.

The film very well on a Thursday, a working day, despite the fact that it is not currently playing in every theater in the country. It is unquestionably the biggest Pakistani release ever internationally. With a first-day domestic and international gross of around 10 crore, the movie has the potential to shatter every record in Pakistani cinema.

However the very next day, the majority of cinema owners stopped screening the film. Journalist Hassan Choudary also shed light on the matter on Twitter.

Apparently Nueplex and Cinepax aren't showing The Legend of Maula Jatt. Whatever the reason may be, would urge cinema owners to revisit the decision. Please don't deprive the audience of this film and also why deprive yourself of the revenue which, I bet, will be unprecedented?

— Hassan Choudary (@hassanchoudary) October 14, 2022

Film’s producer Ammara Hikmat exclusively confirmed to The Current that the news is factual.

According to theatre owners, the makers and distributors of movies have been requesting more money than was specified in the contract. Film distributors and producers are asking for more money than was specified in the contract.

Actor Syed Jibran called it a “deadlock” and said the distributor’s demand to increase ticket prices for a larger share was “very unwise” and a bad step. The Ghabrana Nahi Hai star took to Twitter on Friday and wrote that the deadlock happening at the moment for The Legend of Maula Jatt is between distributor Nadeem Mandviwalla and officials of Cinepax cinemas and Nueplex.

1/ I couldnt help but notice the deadlock which is happening right now between the distributor Nadeem H. Mandviwalla and the officials of Cinepax Cinemas and Nueplex Cinemas regarding the release of The Legend of Maula Jatt. The distributor of the film asking to increase the

— Syed Jibran (@iSyedJibran) October 14, 2022

Jibran suggested that instead of increasing the price, it should’ve been reduced to Rs800 instead of Rs1,200 or more so that revenues “go through the roof”.

“Increasing the ticket price they are just decreasing the repeat customers. It’s short-sightedness. Plain and simple. This will badly damage the reputation as well as a chance to create a historic box office first day score for the film,” he reasoned.

3/ increasing the ticket price they are just decreasing the repeat customers. Its shortsightedness. Plain and simple. This will badly damage the reputation as well as a chance to create a historic box office first day score for the film. Now because of this … out of 122 odd

— Syed Jibran (@iSyedJibran) October 14, 2022

The actor added that of 122 screens in Pakistan almost 50 of the main multiplex screens have not yet released any schedule for The Legend of Maula Jatt a day after the film’s release, which he called “the most important trend setting first day of the film”.

He called it a bad decision on the distributor’s part and demanded that the problem be resolved as soon as possible otherwise no one else could be blamed for the “underperformance of probably the greatest film of Pakistan ever made” other than ourselves.

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